Celebrate Traditions: Bake-Up Fortune & Win Contest

Join the Bake Up Fortune & Win contest by Lurpak and stand a chance to win prizes amounting up to RM25,000.

This offer is valid from 1 January 2022 to 28 January 2022 Malaysia Time (MYT).

Promotion Type



🎉 TODAY IS THE DAY 🎉 Time to get out your baking tools and get baking with Lurpak for the most indulgent buttery flavours for your Chinese New Year cookies to serve to friends and relatives this festive season!! 😋🍪

We believe 2022 is a year of BLESSINGS and PROSPERITY !! And that is why WE are giving away total prizes amounting up to RM25,000 🤩🤩

This Chinese New Year, we’re turning things up a lil’ differently by sharing prosperity with YOU!

For 4 weeks, stand a chance at winning a festive, colourful and yummy LURPAK PROSPERITY TIFFIN HAMPER !!

Simply follow the steps below:

STEP 1️⃣: Buy any 2 Lurpak Butter 200g in a single receipt during the contest period

STEP 2️⃣: Scan the QR code or follow the offer link in this post

STEP 3️⃣: Play a Fortune Game to win!

Quick !! Make your way over to a hypermarket or supermarket near you or shop online at HappyFresh to get your Lurpak butter and participate now! 😉 🧈

Terms & Conditions

This contest is open to all Malaysians aged 18 years and above. Full T&Cs: https://bit.ly/3HBHzfb


1.0 Contest Organiser

1.1 The ‘’Lurpak Celebrate Traditions Bake Up Fortune & Win” Contest [“Contest”] is organised by Arla Foods Sdn Bhd (Company No. 1133839-X) [“the Organiser”] whose registered office is located at Menara TSR, Unit No 8-1, Level 8, No 12, Jalan PJU 7/3, Mutiara Damansara, 47810 Petaling Jaya, Selangor, Malaysia.

2.0 Participant Eligibility & Ineligibility

2.1 The Contest is open to all Malaysian citizens aged 18 years old and above except employees of the Organiser, business partners, suppliers/distributors, agencies associated with the Contest, and their immediate family members are not eligible for the Contest.

2.2 Participating outlets: Retail stores in Malaysia with official receipt generated as proof of purchase

2.3 Online marketplace vendors/online grocery stores in Malaysia with sales invoice generated as proof of purchase.

2.4 Participating products: LURPAK Foil Salted 200g, LURPAK Foil Unsalted 200g

3.0 Contest Period

3.1 The Contest period will be from 1st January, 2022 at 00:00 AM to 28th January, 2022 at 23:59 PM Malaysian time [“Contest Period”]. Weekly entries must be submitted by 11:59:59PM Malaysian time on the last day of the Contest week as per the schedule below.

3.2 All submissions received after the Contest Period will be null and void without further notice.

4.0 How to Participate

4.1 Purchase any two [2] LURPAK Butter Salted 200g or LURPAK Butter Unsalted 200g in a single receipt/sales invoice at any retail outlets or from any online marketplace vendors/online grocery stores in Malaysia to be eligible to enter and within the Contest Period.

4.2 Scan the QR code or click on the link of the promotion and fill the form with:

(1) Your full name (2) Your NRIC number (3) Photo of receipt/sales invoice.


Each receipt/sales invoice is entitled to one entry and each entry must be submitted within the respective contest week. Please ensure that the participating outlet name, purchase date, receipt/sales invoice number, product[s] purchased are clearly visible in the photo of the receipt/sales invoice. Receipts/sales invoices not within the contest week, duplicate receipts/sales invoices or unclear receipts/sales invoices and incomplete and/or inaccurate entry submitted will be disqualified.

5.0 Participation Criteria

5.1 Both physical and electronic receipts must show the receipt number, store name, store logo and date.

5.2 Each Participant is entitled / eligible to submit more than one [1] entry throughout the Contest Period however each household is only allowed to win one [1] prize during the entire Contest period.

5.3 Participants are identified by their NRIC name and number as well as submitted receipt.

5.4 Participants are required to submit complete details, a clear image of their receipt. Should the receipt be a duplicate, unclear or has been tampered with, the Participant’s entry will immediately be disqualified. No acknowledgement will be sent by the Organiser for any entries received.

5.5 Participants are required to keep their original receipts for verification and redemption of Prizes. Failure to present the original receipt may result in their Prize being forfeited automatically.

6.0 Contest Prizes

6.1 There are a total of one hundred [100] Grand Prizes: twenty-five [25] Grand Prize each week for four [4] weeks

6.2 Weekly Grand Prize [x25]

Each week, a Winner will win only twenty-five [25] Grand Prize:

Week 1 to Week 4: LURPAK Prosperity Tiffin Hamper worth RM 250 each

7.0 Winner Selection

7.1 Winners will be announced within seven [7] days after the end of each contest week. The Organiser will contact the winner via Whatsapp and request for a photo of the NRIC (only the left section – clearly showing the NRIC number, full name and address; photo of scanned/printed copy will not be accepted) for verification and delivery purpose. The winner will be disqualified and the prize forfeited in the event that another person from the same household have already won a prize during the Contest period.

7.2 Shortlisted Winners are based on entries submitted in each of the specified week:

  • Week 1: From 01 January at 00:00AM – 07 January, 2022 at 23:59 PM
  • Week 2: From 08 January at 00:00 AM – 14 January, 2022 at 23:59 PM
  • Week 3: From 15 January at 00:00 AM – 21 January, 2022 at 23:59 PM
  • Week 4: From 22 January at 00:00 AM – 28 January, 2022 at 23:59 PM

7.3 All Winners will be announced each week on the Arla Malaysia Facebook page [https://www.facebook.com/arlamalaysia] throughout the Contest Period or such time as may be determined by the Organiser.

8.0 Prize Delivery

8.1 Shortlisted Winners will be contacted at a maximum of three [3] attempts by the appointed Contest agency for verification. The Winner will be required to answer all questions correctly relating to the Contest to be eligible for the Prizes. In the event the shortlisted Winners fail to respond within seven [7] days from after the final attempt, the Organiser reserves the right to disqualify the shortlisted Winners and find replacement Winners or forfeit the Prize. The Organiser shall not be held liable if the shortlisted Winners and / or eventual Prize Winners cannot be contacted for any reason whatsoever.

8.2 The Prizes are non-transferable and are given on an “as is” basis and are not exchangeable for cash or its equivalent

8.3 Prizes will be delivered within twenty-one [21] days from the date of receiving full information from the winner. The Winner is required to share his or her contact details. No changes are allowed after submission. It is the responsibility of the Winner to provide a correct and valid address. In the event the Winner is uncontactable, his or her Prize shall be forfeited and the Organiser reserves the right to pick the next Winner in line.

8.4 Winners who require representatives to claim the Prizes on their behalf must ensure that their representatives provide authorization letters issued by the Winners together with the original receipts and copies of the Winners’ NRIC. Failure to comply with the foregoing shall result in forfeiture of the Prizes. No late Prize redemption shall be entertained for any reason whatsoever.

8.5 Failure to present the original receipt and the required identification document at the point of delivery of Prizes will result in forfeiture of the Prize.

9.0 Participant Liability & Responsibility

9.1 The Organiser accepts no responsibility and will not be liable for any loss, injury, death or expense resulting from the participation of the Contest.

10.0 Organiser Rights

10.1 By participating in the Contest, the Participants give consent and absolute right to the Organiser to use their names, photographs and their Prizes as materials for the purposes of advertising, marketing, trade and/or publicity, without any prior notice. The Participants shall not be entitled to claim ownership and/or other forms of compensation for the use of the materials by the Organisers.

10.2 The Organiser reserves the right to modify, suspend and/or cancel the Contest at any time without the need to provide any notice or assign any reason whatsoever. The Organiser reserves the right, in its sole discretion, to disqualify any participant that is found or suspected of tampering with the Contest submission process or the operation of the Contest and the Organiser reserves the right to pursue legal action against any individual it believes has undertaken fraudulent activities or other activities harmful to the contest.

11.0 Privacy Policy

11.1 Each Participant’s participation in the Contest is conditional upon the Participant consenting to the Organiser and its affiliated companies and business units using the participant’s personal data for the following purposes:

  • To contact the Participant if he/she has won any Prize.
  • To conduct, manage, and administer the Contest including verifying the identity of Participants for participation or Prize collection.
  • For consumer research and analysis, promotional, publicity, advertising and internal/external marketing purposes.
  • For the Organiser and its affiliates to obtain feedback on its products and services

12.0 Other General Terms & Conditions

12.1 Upon entering this Contest, the Participants agree to be bound by the Terms & Conditions of the Contest and the decisions of the Organisers shall be final and binding. No appeal shall be entertained for any reason whatsoever.

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